WELCOME [LOGIN]

Story

CONCEPT

Sophisticated and elegant fashion accessories for the modern gentleman.

HUP_beautiful details is a new brand made in Portugal, which arose from the desire to transform "ordinary" articles into objects of desire - details with personality and style. 

Colourful shoelaces > a new personality for the derby, the oxford and the brogue.

 

BACKSTORY

Márcia Campos went to Switzerland at the start of 2011 out of love, to accompany her husband when he received a promotion. With the support of the company that employed her, for the first year she went back and forth between countries, dividing her time between adapting to a new country and a new culture and her great passion for the past 10 years: marketing and branding.

During the second year abroad, Márcia dedicated herself to other projects, but it was while planning her wedding that a new passion was born. Inspired by the peaceful Swiss Alps that surrounded her, eight months later she had created HUP: beautiful details.

Entrepreneurial and creative, Márcia Campos considers herself to be a dynamic person who has the courage to inspire others. An enthusiastic professional that is passionate about people, brands and little, great things that touch one’s heart.